Apple has unveiled its 2025 iPhone lineup, introducing the ultra-thin iPhone Air, the latest iPhone 17 models, and refreshed AirPods Pro 3 and Apple Watch Series 11. 

The iPhone Air, priced at $999, is the thinnest iPhone ever at 5.6mm, featuring a 6.5-inch ProMotion display with a 120Hz refresh rate and a titanium frame. It includes the new A19 Pro chip, supports eSIM only, and offers up to 27 hours of video playback, extending to 40 hours with the optional $99 MagSafe battery pack.  

The standard iPhone 17 starts at $799, offering a 6.3-inch display and AI-enhanced camera system. The iPhone 17 Pro, starting at $1,099, introduces a vapor chamber cooling system and a triple 48MP camera setup. All models feature a 120Hz display and are powered by the A19 Pro chip.

Additionally, Apple launched the AirPods Pro 3, priced at $249, boasting advanced noise cancellation, live translation, heart-rate sensing, and up to 8 hours of battery life. The Apple Watch Series 11, starting at $399, includes new health features like hypertension alerts and satellite connectivity (pending FDA approval).