According to Bloomberg, the rapper and actor has been speaking to investors about selling the ownership of some of the teams in the league. The outlet reported that Ice Cube has been seeking more sponsorships by pitching his league to advertisers. 

In 2017, Ice Cube and his business partner, Jeff Kwatinetz, launched Big3 basketball league. The 3-on-3 league has 12 teams and features former NBA players. Games are half-court; the first team to score 50 points wins. Big3 has featured prominent players such as Baron Davis, Joe Johnson, Amar’e Stoudemire, and Metta World Peace..